How to create an aesthetic “wow” factor that inspires creativity, attracts new employees, and supports retention.
Designers today are finding inspiration in workplace design from many sources. From recent aesthetic trends, to ethnographic research that examines how people use space, to generational demographics that reflect social and lifestyle changes – every aspect plays into creating and shaping the next generation of workspace. That said, the most important inspiration still comes from individual clients themselves. The most successful workplaces continue to reflect both the unique culture of a company as well as the unique makeup of its workforce.
Yet, all companies continue to grapple with the same basic issue—how to attract and retain the best talent. Employees are the backbone to creating a company’s culture; thus, there is no doubt that an aesthetic “wow” factor that inspires creativity, attracts new employees, and supports retention is crucial to a company’s success.