Shining A Light On Your Brand: A New Approach To Workplace Design

Every generation has influenced commercial office design: baby boomers contributed with private offices that line perimeter walls and cubicles, millennials introduced the open office, and Generation Z (Gen Z) is expanding on this concept with unassigned seating and open collaboration areas equipped with comfortable lounge seating. As corporate offices undergo a transformation, so does the way organizations imbue their brand identity through their facilities.

With unemployment rates at record low levels in the U.S., employers continue to seek novel ways to attract this new generation of talent while remaining relevant and retaining existing talent. Organizations are recognizing the value of focusing on the built environment, creating engaging office environments with innovations and amenities to support human health and well-being. Building on the recent trend and future-proofing commercial office spaces, companies are elevating their office design by incorporating brand, culture, and values through décor and building elements. Elevating and differentiating goes beyond changing paint colors and selecting furniture fabric.